Jobs

Performance Marketing Manager

Responsibilities

  • Source and implement the most effective keywords, measure keyword performance and optimize campaigns based on them.
  • Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize marketing effectiveness.
  • Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry.
  • Work with your team to brainstorm new and innovative growth strategies.
  • Lead your team and yourself for driving campaigns from planning to execution and beyond to meet key performance metrics
  • Landing Page, SEO and Product Optimization Management.
  • Constantly optimize marketing activities to improve return on investment
  • Allocate budgets and analyze and recommend modifications to ad spends
  • Collaborate with marketing teams to guide A/B creative/content/Product Description tests, incrementality tests, and spend scaling tests on campaigns to identify what works best
  • Test new channels and trends
  • Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers

Qualifications

  • A minimum of 5 years experience in performance marketing advertising and PPC, Search Engine Marketing. (Adwords Certificate is a plus)
  • Min 2 years of experience in eCommerce or Marketplace Advertising is a plus
  • In-depth knowledge of various social media platforms, social media shopping, best practices, and website analytics.
  • Fluency in English (additional European languages would be a plus).
  • Emotional intelligence, positive attitude, enthusiasm, high energy, sense of humor
  • Comfortable working in a fast-paced, hands-on, rapidly changing environment
  • Ability/willingness to travel, as needed
  • BA/BS degree

APPLY

Please send your CV to cv@mawlin.com our HR team will reach out to you as soon as they can.